Car Giant To Support Aussie NFPs

The Australian arm of the Hyundai Motor Company plans to grant close to $1.5 million to Not for Profit organisations that support Australian youth in 2014.

Hyundai Motor Company Australia has announced a joint initiative with Hyundai’s Australian Dealer Network with the establishment of the “Hyundai Help for Kids” program.

And Not for Profits will be able to apply for the special funding at a website to be launched in February.

“Hyundai Help for Kids” is part of Hyundai Motor Company’s global Corporate Social Responsibility movement, called “Moving the World Together”, which the car manufacturer says aims to contribute to the development and welfare of local communities around the world.

“Hyundai’s Australian enterprise will offer grants to a range of organisations focused on delivering support to children and the families who support them,” Charlie Kim, Chief Executive Officer of Hyundai Motor Company Australia, said.

“Through sport, culture, education, health, community engagement, and social welfare, ‘Hyundai Help for Kids’ will provide vital funding and vehicle assistance.

“As a growing organisation which places customers at its heart, it’s time for Hyundai to step forward and give some support to the future of young Australians.

“Our National Dealer Network is a key partner in everything we do, and they have joined us in designing a truly worthwhile programme for Hyundai in Australia.

“Funding will be raised via 50:50 Hyundai and Hyundai Dealer contributions from every vehicle sold from 1st January, 2014.”

The first Not for Profit to benefit from “Hyundai Help for Kids” is the Kids’ Tennis Foundation, which will receive a donation of $40,000 this week via the Hyundai Hopman Cup Aces program, designed to give underprivileged kids a meaningful introduction to the game.

Not for Profits will have to wait until February to apply for funding under the new program. The manufacturer says it is keen to make the program as practical as possible and to work at a grassroots level.

“A ‘Hyundai Help for Kids’ website is being established as the ‘hub’ for communication and resources, and will offer eligible organisations the opportunity to apply for grants. The program and its website will be officially launched at Hyundai’s national dealer meeting in February,” Kim said.

“Hyundai Motor Company Australia has already committed assistance to a number of welfare programs for young Australians.

“Since 2007, the Hyundai Goals for Grassroots program has seen over 170 soccer clubs share close to half a million dollars, providing financial assistance to junior players around the country and helping to encourage children to enjoy a healthier lifestyle.”