Workplace Giving a Priority in the US
6 March 2013 at 11:43 am
More than 80% of American respondents of a recent workplace giving survey agreed that their company is committed to a strong program of workplace giving and that employee giving is still a priority.
The America’s Charities Snapshot: Trends and Strategies to Engage Employees in Greater Giving report also found that annual workplace giving campaigns are being transformed by younger workers with new ideas and the need for more engagement between employers and employees.
President and CEO, America's Charities Steve Delfin said it was important to build awareness of corporate-community partnerships and to inspire businesses around the world to engage further.
“Our research goes a long way toward helping both the corporate and Not for Profit sectors find ways to capitalize on the digital transformation and engage employees in greater giving,” says Steve Delfin, President and CEO, America's Charities,” he said.
Two-thirds of companies surveyed offer matching payroll contributions—a 58% increase since 2006. The survey also found that giving has increased at a majority of companies but employee participation rates are down at nearly half of them.
Other trends the report found:
- Companies and organisations are committed: They continue to recognize the benefits of a strong employee giving program with branded initiatives that offer choice and increase engagement.
- New engagement strategies: Employers are creating new giving models to involve and engage employees, particularly younger employees.
- Technology and digital culture: Technology and digital culture are transforming the employee giving experience.
- Paradigm shift at hand: A paradigm shift is taking place—a new model is emerging that empowers employees to participate in the giving experience inside and outside the walls of the workplace.
The full report is available at: http://www.charities.org/news/Trends
America’s Charities (www.charities.org) is an organisation that connects public and private sector employers with charities to engage employees in greater giving.
