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Direct Mail Driving Online Donations

Staff Reporter, Thursday, 4th November 2010 - A new US study finds that Direct Mail is a more important driver to online giving than online communications. 14% of people receiving a direct mail letter will give, compared to only…

FIA Launches “Tick Of Confidence”

Lina Caneva, Monday, 1st November 2010 - The Fundraising Institute of Australia (FIA) has launched a campaign to alert the public of its code of practice – signifying whether a charity of choice has the “tick…

Australia Triumphs at Global Fundraising Awards

Staff Reporter, Thursday, 21st October 2010 - Above: Outstanding Volunteer of the YearMichaelCowan rode 1000km on his Penny Farthing to raise money for AsthmaFoundationNSW. An iconic Australian…

NFPs Missing Out On New Model of Philanthropy Funding

Lina Caneva, Wednesday, 13th October 2010 - Not for Profit organisations risk losing out on attracting donations from a new model of European venture philanthropy because they remain too focused on traditional methods of …

Philanthropy a Priority for Education Sector

Staff Reporter, Thursday, 9th September 2010 - One in five education institutions hit the $1 million mark within 5 years of focusing on fundraising, a new Australian benchmarking study has found. The third bi-annual benchmarking…

Opinion

Fundraising – Copy and Content?

Staff Reporter, Tuesday, 7th September 2010 - What's the difference between copy and content and what does it mean for fundraising? Copywriting expert Jill Ruchel from Praxis explains. Have you heard the statement 'content…

‘Giving’ – Sum It Up with Small Change

Lina Caneva, Wednesday, 1st September 2010 - A Melbourne academic has devised a way of giving money to charities using a 'small change' concept, but is looking to test the idea via an online survey. The concept is called…

Who, Why and How they Give – US Study

Staff Reporter, Monday, 30th August 2010 - A new US research study may change the way many Not for Profits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for…

Finding Fundraising Fanatics

Staff Reporter, Thursday, 12th August 2010 - Multi-donors give generous returns – donors who give to two or more charities are more generous over time than donors who only give to one charity. Derek Glass, Founder…

Salvos Combine Old & New Fundraising Techniques

Staff Reporter, Thursday, 5th August 2010 - The Salvation Army says a combination of traditional and new fundraising techniques have helped exceed their annual national Red Shield Appeal target of $75million. The 2009/10…

World’s First International Fundraising Awards

Staff Reporter, Thursday, 15th July 2010 - The UK Resource Alliance (RA), an NGO that builds global capacity in fundraising, has launched the world's first international awards program for celebrating fundraising…

Mystery Shopping Exercise Tracks Haiti Donations

Lina Caneva, Tuesday, 22nd June 2010 - Global fundraising agencies Pareto Fundraising, in Australia and Pell & Bales, in the UK have released the findings of a charity ‘mystery…

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