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Tag : Fundraising

Crowdfunding is on the rise, but what does that mean for charities?

Maggie Coggan, Tuesday, 15th March 2022 -  “I think there’s definitely a place for traditional aid organisations… that understand the humanitarian response needs that are not just there for tomorrow” Over the past

Want more donations? Prioritise brand awareness

David Toporzisek, Monday, 14th March 2022 -  If you’re asking people to donate to your NFP before they are aware of your brand, you may need to rethink your approach, writes David Toporzisek, performance marketing manager at

New natural disaster fundraising guidelines are here, but not everyone is happy

Maggie Coggan, Tuesday, 15th February 2022 -  Charities have criticised the guidelines for distracting from bigger problems New fundraising guidelines for charities delivering disaster relief services have been released,

NFTs: WWF UK tried raising money with digital art but backtracked

Contributor, Monday, 14th February 2022 -  Peter Howson looks at why other environmental charities should follow suit. Most online images are just a right-click away from being in someone’s personal collection. They’re

How to supercharge your Christmas campaign

Alecia Hancock, Thursday, 16th December 2021 -  Alecia Hancock shares a few tips to help you make the most of your campaign this year. Christmas is a peak time for many of you for “ask” campaigns. It’s often a great time of year to motivate

Artificial intelligence to help solve fundraising challenges in 2022

Contributor, Wednesday, 8th December 2021 -  Save the Children CEO Paul Ronalds explains why the organisation decided to invest in Dataro. The world in which we operate today is almost unrecognisable to the world as it was when

Finding creative philanthropic solutions in a pandemic-ravaged world

Sue Karzis, Monday, 22nd November 2021 -  Fundraising during the pandemic has required new and more innovative methods than ever before. Here, the CEO of State Schools Relief, Sue Karzis, explains how she got creative and

The ‘martyrdom effect’: Why your pain boosts a charity’s gain

Contributor, Friday, 16th July 2021 -  Why does raising money for charity have to involve the pain of running a marathon, or the indignity of growing unflattering facial hair? Because research shows people will give more

The power of small moments in fundraising

Luke Michael, Friday, 5th March 2021 -  We chat with Irish professional fundraising consultant Simon Scriver following his Fundraising Institute Australia (FIA) Conference appearance Fundraisers need to remember

Why fundraisers need to love their donors

Maggie Coggan, Wednesday, 3rd March 2021 -  Philanthropic psychologist Jen Shang speaks to Pro Bono News following her talk at the Fundraising Institute Australia conference 2021  A UK fundraising expert says fundraisers

Why fundraising can create a perfect storm for mental health issues

Luke Michael, Friday, 26th February 2021 -  Fundraising leaders say COVID-19 has put mental health in the spotlight  Fundraising organisations need to create a strong culture of acceptance and openness to ensure people with

No spare change: How charities, buskers and beggars aren’t feeling so festive in our cashless society

Contributor, Monday, 21st December 2020 -  Christmas is traditionally a time of giving, including to charities and the needy. But what happens when so few of us carry cash anymore? Collectors for the Paralympic Games carried
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