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Tag : Ntegrity

Charities, TikTok and the question of consent

Richenda Vermeulen, Wednesday, 8th February 2023 - 
Even on the most popular or groundbreaking social media platforms, the rules around consent are just as vital as ever.
As the fastest-growing social media platform, and an increasingly
…

Donor trust: Hard to get, easy to lose

Richenda Vermeulen, Monday, 6th June 2022 -  Trust is a top motivator when giving to a charity. It’s also increasingly in short supply: charities are often perceived as wasteful or inefficient. But within the broad sector this…

Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen, Monday, 13th January 2020 -  Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and …

How Australian not for profits can outperform the big guns

Richenda Vermeulen, Tuesday, 22nd October 2019 -  The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based…

Instagram Wants to Make it Easier to Donate to Charities

Luke Michael, Tuesday, 12th February 2019 -  Australians will soon be able to donate to charities through Instagram with the social media giant revealing it is working on a new fundraising tool to support the sector. Instagram’s…

Predictions for 2019: Social Media

Richenda Vermeulen, Tuesday, 22nd January 2019 -  Richenda Vermeulen offers five social media predictions for not for profits in 2019, as part of a series of 2019 predictions from leading experts across the social sector. Happy January!…

Opinion

Eight Valuable Lessons For a Successful Google Grants Account

Richenda Vermeulen, Wednesday, 28th November 2018 -  Almost a year on from the changes made to Google Grants, ntegrity CEO Richenda Vermeulen offers her tips to help not for profits run a successful account.  It’s been nearly a full year…

Three Ways Australian Not For Profits Can Improve Their Digital Capabilities

Richenda Vermeulen, Thursday, 18th January 2018 -  Richenda Vermeulen, the director of ntegrity, offers advice on how not for profits can emerge from their low digital confidence environments. As a consultant working across a number…

NFPs Warned to Take Action Following Changes to Google Ad Grants

Wendy Williams, Thursday, 11th January 2018 -  Not for profits are being cautioned to take action or risk losing their Google grant money as the new year has ringed in changes for Google Ad Grants. From 1 January, the program, which…

Your Culture is at the Heart of Telling Great Volunteer Stories

Richenda Vermeulen, Tuesday, 16th May 2017 -  Following Volunteer Week, Richenda Vermeulen, CEO of ntegrity, shares why profiling volunteer stories online at Vinnies has helped them achieve incredible digital results, and…

NFPs Stuck in Digital Service Swamp

Ellie Cooper, Friday, 10th March 2017 -  Australian organisations, including not for profits, are suffering a “digital confidence” crisis, according to new research. While 98 per cent of organisations surveyed said …

Opinion

The Choice Is Yours – Grow or Leave

Richenda Vermeulen, Tuesday, 14th February 2017 -  Richenda Vermeulen, digital strategist and director of ntegrity, explains that she left the NFP world because there were no opportunities for professional growth in the digital…

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