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Tag : Fifty Acres

The winning combination of earned media and government relations for NFPs

Hannah Janetzki, Tuesday, 21st February 2023 -  Hannah Janetzki explains why not for profits shouldn’t underestimate an integrated communications and government engagement strategy in 2023.  Leveraging earned media and engaging…

The role of strategic communication in driving trust for NFPs

Hannah Janetzki, Monday, 21st November 2022 -  Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s…

The Rising Role of Data in PR

Madi Holloway, Monday, 8th August 2022 -  It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. We live in a data-driven world,…

Prepare for the federal budget cycle: Creating your winning government engagement strategy

Danielle Kutchel, Thursday, 30th June 2022 -  With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy. Whilst the federal…

We’ve got the budget: now what?

Danielle Kutchel, Wednesday, 30th March 2022 -  With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s budget means for the for-purpose sector and why …

Multicultural media is a strong engagement lever, not a gimmick

Lex La Sala, Thursday, 24th March 2022 -  Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost. In the land of public relations, everybody…

How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 -  Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important…

How to craft a powerful advocacy message

Jo Scard, Tuesday, 23rd February 2021 -  Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year.  2021 is shaping up to likely be an election year.…

Government communications in 2021 – Preparing for a political playground

Jo Scard, Thursday, 28th January 2021 -  Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty Acres is taking advantage of the dints 2020 left…

Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

Lex La Sala, Thursday, 17th December 2020 -  Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021. You have heard it before – we are living in unprecedented…

Rethink and refresh: What government engagement looks like in 2021

Jo Scard, Thursday, 26th November 2020 -  Jo Scard shares some key insights into successful government engagement, strategic communications and public relations as we end a challenging year.  The extraordinary events…

Setting your 2020 vision for government engagement – a checklist

Andrew Blyberg, Thursday, 16th January 2020 -  As we kick off a new year, Andrew Blyberg from Fifty Acres looks ahead to the federal budget and shares a checklist to help not for profits craft a clear vision for 2020. Many organisations…

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