eftpos Campaign Hits High Note

In a record breaking final poll, as part of the eftpos $2 million ‘Give Back’ campaign,  disease prevention and medical research have topped the votes after almost 70,000 people took part in the online campaign.

The category of disease prevention, management and medical research received the largest proportion of the vote, at 24.72 per cent. 

The category under animal and pet welfare came in second with 18.23 per cent.

And disadvantaged kids, families and communities came in third with 17.04 per cent of the vote. 

eftpos called on Australians to help choose which worthy causes should receive a share of up to $2 million that will be donated to charity in the eftpos Giveback program this Christmas.

As well the public was able to nominate their favourite named charities.

The 10 charities who received the most number of nominated votes, in no particular order, are:

• Diabetes Australia;
• Camp Quality;
• Cancer Council;
• Kildonan Uniting Care;
• RSPCA;
• Jeans for Genes;
• Red Cross;
• WSPA;
• Leukaemia Foundation;
• The Salvos.

eftpos says that apart from almost 70,000 Australians who participated in the poll, there were more than 10 million social media impressions.  

The vote also attracted support from a number of prominent Australians including three times Olympic gold medalist, Stephanie Rice, Australian cricket captain Michael Clarke, pop singer Jessica Mauboy, newsreader John Mangos and pop singer songwriter Samantha Jade.

“The eftpos Giveback tradition is in its third year and we are looking to double the donation value up to $2 million,” eftpos Managing Director Bruce Mansfield said.  

“It is important that the community has a say about which causes they support.

“We will now be finalising our decision, based on a number of considerations including the quality of the proposals, brand alignment, passion for your cause and the outcome of the poll.   

“We should be in a position to announce the successful NFPs before the end of the month.”