Vodafone Foundation App Aid 2013 - Coding for a Cause!

Take five charities and five developer teams and develop five apps to change our world – it’s the Vodafone Foundation’s App Aid 2013!

Vodafone Foundation’s App Aid 2013 will help up to five charities create mobile apps for good, to assist the communities they serve.

Vodafone Foundation and Vodafone will contribute up to $120,000 and pair these courageous charities with some of Australia’s most talented mobile app developers.

Together the teams will have two weeks to prototype a mobile app, create a basic business case and pitch their idea to the public to appeal for further funding.

For more information, terms and conditions and to apply visit www.vodafone.com.au/appaid

Applications open 9am AEST 17 September 2013 and close 5pm AEST 4 October 2013.

Here’s how it works:

1. Getting together.

Vodafone Foundation will seek up to five charities looking to solve big problems, as well as five professional digital product developers who are keen to help charities and put their innovative thinking in the limelight.

These two groups will be combined to create up to five talented teams.

Together, their objective is to discover new ways to help achieve the charity’s vision through mobile technology.

2. Going mobile.

After a full-day briefing session on 18 October 2013, the teams will pair off to brainstorm and prototype their mobile app idea.

To help kick this off, the Vodafone Foundation will donate $2,000 to each of the five charities, and Vodafone will contribute $10,000 to each of the developer agencies – providing the seed funding needed to get the work started.

The teams will then have two weeks to develop these ideas and create a working prototype.

3. Seeking support.

Once the prototype is up and running, it’s up to the public and the community to help bring them to life.

Each team will enlist the help of their supporters and networks to get involved, spread the word and fund these worthy apps.

The public will have two weeks to visit the app pledge pages on Pozible and view the pitch from each of the teams, see their prototypes, and contribute their own money (no min or max) to help bring the apps to life.

The teams have two weeks to raise the additional capital needed to bring their apps to market and Vodafone Foundation will match every dollar raised online (capped at $10,000 per team), with a grant to the charity.

Plus, the charity app with the highest number of individual backers will also get an additional $10,000 donation from Vodafone Foundation and will be deemed the winner of App Aid 2013.

4. In market.

The final stage is where the magic happens – when the big ideas become amazing live apps.

Once the teams have raised the capital, they can then get cracking on bringing an iOS and Android app to market.

As extra incentive, if an iOS and Android version of the app are launched within 200 days, Vodafone will use its reach, network and influence to assist in attracting attention for the apps and assist in driving awareness and downloads.