Work Place Giving Research - Stage Two
14 September 2009 at 1:58 pm
The Australian Charities Fund’s has begun a second major research study into workplace giving called Project Ignite.
ACF says through Project Ignite it wants to identify the motivations and barriers to employee and charity participation in Workplace Giving programs across Australia and understand what actions and strategies can be used to increase participation in Workplace Giving.
The work has been underway since November 2008 and is estimated for completion in October 2009. It is led by The Australian Charities Fund together with its partners ANZ, Goldman Sachs JBWere, Mallesons Stephen Jaques and the Centre for Social Impact.
Pro Bono Australia News reported on ACF’s first comprehensive look at payroll giving in Australia in March 2009.
The research found that if just 10% of working Australians donated $5 per week through their pay an additional $260 million would be generated each year for the community.
The Australian report called "The Giving Business" was the result of eight months research to better understand the key success factors and barriers to creating successful payroll giving programs.
Payroll giving or workplace giving enables employees to make regular donations from their pay to charities and other Not for Profit organisations. The pre-tax donation results in an immediate tax deduction for workers without the need to get receipts and claim them in their annual tax return.
Australia’s three payroll giving providers, The Australian Charities Fund, United Way and Charities Aid Foundation with PriceWaterhouseCoopers and the Centre for Social Impact conducted the research.
"The Business Giving" report also offered ten tips on how to boost the performance of payroll giving programs.
Stephanie Hughes says the second stage will be a more comprehensive piece of research around the triggers and barriers to employees becoming payroll giving donors, seeking to understand specifically how to drive the growth of payroll giving by increasing participation rates in existing ACF corporate partner programs.
To download the first report go to: australiancharitiesfund.org.au
