Effective Fundraising: Do’s and Don’ts

Jeff Buchanan – Senior Consultant, AskRIGHT Jeff has 15 years experience as a professional fundraiser and consultant, achieving considerable success for several organisations, and recognised by his peers for national awards. Jeff has personally asked for multi million dollar philanthropic gifts and large corporate sponsorships and coached many clients to do the same. Susanne Williamson – Head of Fundraising, WEHI Susanne is a fundraising professional with more than 20 years experience in fundraising, marketing and management roles in both the not-for-profit and commercial sectors. She has implemented a wide range of successful and award winning fundraising programs, including direct mail, merchandising, major gifts, major events and planned giving programs. In total Susanne has raised over $40 million in the medical research, arts and youth sectors. Kimberley Downes – Philanthropy Advisor With 26 years of experience in fundraising, marketing and the not for profit sector, Kimberly is passionate about assisting organisations to create a culture of philanthropy and to focus on their vision and what makes them stand out from the rest. She works with organisations to create the best possible outcome that works to ensure their future. She believes you must lead by example; inspire; make hard decisions; take risks; be prompt and proactive; be firm but fair and, above all, show respect. Facilitated by: Lina Caneva has been a journalist for more than 35 years, and editor of Pro Bono Australia News since it was founded in 2000.