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What to do about Twitter

Richenda Vermeulen, Monday, 28th November 2022 -  How should not for profits respond to Elon Musk's takeover of Twitter? Richenda Vermeulen explains in this handy guide. 

The federal election campaign is over: what did we learn?

Lex La Sala, Thursday, 26th May 2022 -  For communicators, the federal election campaign trail highlighted the tactics that work and those that don’t. Account director at Fifty Acres Lex La Sala, shares her reflections on this year’s campaign, and how these lessons can inform better co

Opinion

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Making the most of digital marketing in the not-for-profit sector

David Spriggs, Friday, 22nd April 2022 -  David Spriggs shares a few things to consider to help you get started with your digital marketing.
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Multicultural media is a strong engagement lever, not a gimmick

Lex La Sala, Thursday, 24th March 2022 -  Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost.

Is reporting the social impact of your NFP worth it?

Maggie Coggan, Tuesday, 15th March 2022 -  According to the latest research, it definitely is 

Opinion

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Want more donations? Prioritise brand awareness

David Toporzisek, Monday, 14th March 2022 -  If you’re asking people to donate to your NFP before they are aware of your brand, you may need to rethink your approach, writes David Toporzisek, performance marketing manager at Movember.
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How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 -  Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important to avoid frustrating audiences with “good vibes”. 

Opinion

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Australia Day: Why silence isn’t enough

Richenda Vermeulen, Monday, 31st January 2022 -  The tide has shifted away from celebrating “Australia Day”. But it has largely shifted to pretending it doesn’t exist. Is the right approach saying nothing? Well, that depends, writes Richenda Vermeulen from ntegrity.
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How to supercharge your Christmas campaign

Alecia Hancock, Thursday, 16th December 2021 -  Alecia Hancock shares a few tips to help you make the most of your campaign this year.

Opinion

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How Apple’s 2021 privacy update will affect your Facebook advertising campaigns

Cameron McMaster, Wednesday, 27th January 2021 -  With Apple’s announcement it will give users a choice to opt out of advertising tracking on their devices in early 2021, Cameron McMaster explains what NFPs should do to adapt their campaigns immediately. 

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