UK Fundraisers Told to Look to Mega-Rich
3 September 2001 at 1:09 pm
A British Fundraising Consultancy has urged charities and their fundraisers to target wealthy ‘global mega-citizens’ for a bite of the emerging multi-million-dollar international philanthropy market.
Tony Elischer from the Lion Consultancy has told the Society Guardian that an elite group of about 600 “global givers” has been identified including Microsoft founders Bill Gates and Paul Allen, Nike boss Philip Knight, financier George Soros and film director Steven Spielberg.
Elischer says the Not for Profit sector has successfully targeted and cultivated the wealthy within the UK and now they have to learn to harness the potential of the global village.
He says as borders disappear, the opportunities are there for the taking.
It’s been estimated that around $6 billion is donated by American philanthropists to charities outside the USA each year.
More Australian charities are also looking outside our shores for new funding sources. If you have had success or otherwise with overseas fundraising then tell your story through Pro Bono Australia. Send us an e-mail toprobono@probonoaustralia.com.au.
