Camp Quality Partners for Cutting Edge Website Technology
16 March 2009 at 3:26 pm
National children’s charity, Camp Quality has partnered with leading digital agency, theFARM to launch a new interactive website on the cutting edge of new technology.
Camp Quality’s new website is described as a vibrant and highly engaging way to interact with the Camp Quality family online – anytime, anywhere.
Children, families, volunteers and sponsors alike can interact with the website through CQ TV – where they can see Camp Quality puppets in action or the many other activities it offers. A key feature of the new site is the opportunity for fundraisers to create their own fundraising pages, with online fundraising and funds tally.
Other interactive features delivered across multiple touch points are the CQ jukebox with uplifting songs, regionally specific dynamic content, testimonials, real life stories, expert information and advice, image, video and message sharing and randomly triggered bubbles of sunshine.
Simon Rountree, Camp Quality’s CEO says there is CQTV which can take you right to the heart of their programs and information while providing access to your local office.
Rountree says the redesigned site puts people front and centre. It introduces our Local CQ staff and gives families the opportunity to stay connected with their friends at Camp Quality. Even children in hospital or in remote areas can log on and still feel part of the Camp Quality family.
He says consumer engagement and creating positive experiences are always integral to any website but they are of particular importance in Camp Quality’s case.
Chris Pile, Managing Director of TheFARM says the new website is a channel by which Camp Quality can open their arms wider than ever and provide 24/7 support and messages of happiness to people who truly need it.
Pile says he is particularly proud of the new Camp Quality website and describes it as one of the best and most compelling charity websites he’s seen in a long time.
Go to: www.campquality.org.au
