Using search terms to your advantage

Understanding the key search terms in your industry are a great indicator of what matters when it comes to looking for your next job.

Employees are in the driver’s seat of today’s job market. Not only are there an abundance of jobs available – and even more LinkedIn recruiters trying to sell them to you – but the workplace crises of quiet quitting and burnout means you’re in a better position to tailor a prospective role to your needs.

Thanks to Australia’s ongoing skills shortage and lack of immediate support, if you’re looking for a job and you have the right qualifications, you’re probably finding yourself in high demand. 

One way to stay ahead of the competition is to familiarise yourself with what other job seekers are actually looking for when it comes to securing a new position.

According to leading online employment marketplace SEEK, job seekers are moving away from filtering an ad by industry and instead relying more on specific search terms, suggesting that there is greater importance placed on the culture, location and values of an organisation, rather than the role alone. 

Across all industries, ‘work from home’ was the leading search term for individuals using SEEK’s platform between April and October this year, highlighting how critical the ability to work remotely has become for employees.

Other terms relating to the hours and experience level of a role, including ‘part time’, ‘casual’, ‘no experience’ and ‘fifo’, also featured in the top 20 search terms across all industries in the same time period.

Key search terms are not only helpful indicators for understanding the patterns of fellow job seekers, they can also be used to your advantage to better scope the roles that are currently available. However, they are just one tool in your arsenal.

Other tips to help boost your job search include:

• Keeping your supporting documents in top shape: Make sure your resume is updated and does not contain spelling mistakes or grammatical errors. When it comes to writing your cover letter, it’s critical to tailor it to the organisation you’re applying for. Try using the language and tone of the advert to demonstrate you’re aligned with the vision for the role. 
• Updating your online presence: More employers are searching for workers online, so it’s important to have a strong online presence that reflects your values. Make sure your social media presence is appropriate, and if you’re using online job boards such as SEEK or Indeed, it’s a good idea to spend time developing your online profile.
• Not being scared to network: A powerful way to get in the know about job opportunities is by connecting with those in your industry, including former colleagues and managers. Once you’ve interviewed for a role, it’s always good to follow up with an email or call expressing your thanks and reminding them of your interest. 
• Keeping your mission close to your heart: With more bargaining power given to employees, there is greater opportunity to ask for benefits such as higher pay, flexibility and wellbeing considerations. But try not to be swayed by big offers without reflecting on your short and long-term career goals, and whether your values align with the position and wider organisation.