SVP Seeks Research Partner for Survey on the State of Shared Value

The Shared Value Project is looking for a research partner for their 2017 State of Shared Value in Australasia survey, seeking organisations that want to be part of the development of shared value activity in the region.

SVP is the peak practice body for shared value in Australasia, and this survey will target ASX 100 and NZX 50 companies to investigate their engagement with shared value and examine the current state of shared value activity.

This survey was initially conducted in 2015, and SVP said they were looking to broaden and refresh this initial benchmark, with a new set of data specific to Australasia.

The expression of interest (EOI) briefing said the survey would look to “increase the general knowledge and awareness of shared value theory and opportunities in Australia and the Asia Pacific region”.

As well as producing a report outlining the survey findings, SVP are also looking to hold an event in both Australia and NZ to launch the report, and raise awareness around shared value concept, the SVP and survey partners.

SVP said there were a number of benefits for a research partner to be involved, including:

• collaborating with leading companies;
• contributing to the direction of the research;
• the ability to inform their business by being at the forefront of new insights into shared value; and  
• receiving broad coverage of their organisation to a wide audience of cross-sector organisations, as a leader in the development of shared value.

Mark Kramer, the co-author of a Harvard Business Review article on the shared value concept, Creating Shared Value, said after the launch of the 2015 survey results that SVP was setting the baseline for shared value activities.

“As companies around the world increasingly embrace shared value, it is essential to document the social and business benefits that accrue through studies like this in order to demonstrate the value and difference of this approach from conventional CSR and philanthropy,” Kramer said.

“We are deeply impressed by the level of enthusiasm for shared value in Australia.”

SVP also spoke after the initial findings about the importance of conducting such a survey, to build a greater understanding of the practice.

“There are an increasing number of companies creating shared value through different strategies across Australia but no central database that pulls together all of these examples or any way for organisations to learn from each other’s experiences,” the organisation said.

Submissions of EOIs close at 5pm (AEDT) on Tuesday 17 October.